Web Development

JKS Legal Advice

We developed a more inviting website & brand identity for an emerging legal services business in The Baltics.

Project at a glance:
Palerto Studio designed a modern, user-friendly website for JKS Legal Advice, establishing their digital presence from the ground up. The revamped brand identity, featuring a sleek new logo and a professional yet approachable color palette, effectively communicated their commitment to accessible and client-centric legal services.
Project Areas:
- Web Design - Web Development - Brand identity - SEO
challenge

JKS Legal Advice, an emerging legal services firm in The Baltics, needed to establish a strong online presence from scratch. They wanted a modern, inviting website that would set them apart from traditional, often intimidating legal services, and reflect their commitment to approachable and accessible legal support.

Solution

Palerto Studio crafted a sleek, user-friendly website using Webflow, focusing on a clean layout, professional yet approachable typography, and engaging microinteractions. We revamped their brand identity with a new logo, a professional blue color palette with golden accents, and the Inter font for readability. The design emphasized clarity, simplicity, and a welcoming atmosphere, aligning perfectly with JKS Legal Advice’s vision.

Result

The new website successfully launched, garnering positive feedback for its modern, inviting design and user-friendly navigation. JKS Legal Advice saw increased user engagement, higher conversion rates, and improved brand perception. The project not only established their digital presence but also positioned them as a modern, approachable legal service provider in the industry.

About the project

JKS Legal Advice is an emerging legal services firm based in The Baltics. With a passionate team of legal professionals, they strive to make legal advice accessible and straightforward for everyone. Their aim is to demystify the legal process, offering clear and friendly guidance in an industry that often feels overwhelming and complex.

When JKS Legal Advice approached Palerto Studio, they were ready to establish their presence in the digital world with a brand-new online identity. With no existing website, they needed a digital platform that would set them apart from the traditional, often intimidating, legal services. Their vision was to create an inviting, modern, and user-friendly website that would resonate with their target audience and reflect their commitment to accessible legal support.

Our track record in delivering creative, cutting-edge design solutions made us a great choice to make this vision come true. JKS Legal Advice wanted a website that would not only attract clients but also embody their values of clarity, professionalism, and approachability.

The Challenge

The legal industry is traditionally seen as formal and complex, often reflected in the design of legal service websites. Many legal websites are cluttered with dense text, heavy jargon, and uninspiring visuals, which can be off-putting to potential clients. This conventional approach can make the legal process seem even more daunting, leaving clients feeling overwhelmed and disconnected.

Client's Vision

JKS Legal Advice aimed to break this mold. They wanted to create a digital presence that was not only professional but also warm, inviting, and user-friendly. Their goal was to communicate their expertise and reliability while making legal services feel more accessible and less intimidating. They envisioned a website that would speak directly to their clients' needs, providing clear information and an easy-to-navigate interface.

To achieve this, JKS Legal Advice needed a platform that could support a modern design with clean lines, intuitive navigation, and engaging elements that would set them apart from the competition. They wanted a site that would not only attract and retain visitors but also convert them into clients by fostering trust and conveying their commitment to client-centric service.

Our Task

Our challenge was to design and develop a website from scratch that would embody these principles. We needed to craft a digital identity that would reflect JKS Legal Advice's values and vision, differentiating them from the sea of traditional legal websites. This required a strategic approach to design, content, and user experience, ensuring that every element of the site would contribute to a cohesive, inviting, and professional brand presence.

Platform Selection: Webflow

We chose Webflow as our platform for this project due to its flexibility and powerful design capabilities. Webflow allows for intricate design work while maintaining ease of use for future updates and maintenance, which was crucial for JKS Legal Advice. Its ability to handle complex interactions and responsive design made it the perfect choice for creating a modern and dynamic website.

To create a website that was both inviting and professional, we focused on several key design elements:

  • Modern Layout: We used a clean, structured layout that guides users naturally through the content. Ample white space, strategically placed visuals, and intuitive navigation paths ensure a smooth and engaging user experience.
  • Typography: We selected fonts that balance professionalism with approachability. Clean, sans-serif fonts convey clarity and modernity, while subtle serif accents add a touch of sophistication.
  • Microinteractions: To enhance user engagement and make the website feel more interactive, we incorporated microinteractions. These small animations respond to user actions, such as hovering over buttons or navigating through menus, adding a layer of dynamism and delight to the user experience.

Brand Identity Revamp

Redefining JKS Legal Advice's brand identity was integral to the project. We developed a visual identity that reflected their modern approach to legal services while maintaining a sense of trust and reliability. This included:

  • New Logo: We designed a sleek, modern logo that captures the essence of JKS Legal Advice. The logo is simple yet memorable, conveying professionalism and approachability.
  • Color Palette: We chose a color palette that combines calm, professional blues with subtle golden accents. The blue tones convey trust and stability, while the golden accents add a touch of warmth and sophistication.
  • Typography: For typography, we selected Inter, a tried-and-tested choice known for its readability and modern feel. This font enhances the overall clarity and professionalism of the website.

JKS Legal Advice Logo Animation

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