Web Development

JKS Legal Advice

We developed a more inviting website & brand identity for an emerging legal services business in The Baltics.

Project at a glance:
Palerto Studio designed a modern, user-friendly website for JKS Legal Advice, establishing their digital presence from the ground up. The revamped brand identity, featuring a sleek new logo and a professional yet approachable color palette, effectively communicated their commitment to accessible and client-centric legal services.
Project Areas:
- Web Design - Web Development - Brand identity - SEO
challenge

The legal industry is traditionally seen as formal and complex, often reflected in the design of legal service websites. Many legal websites are cluttered with dense text, heavy jargon, and uninspiring visuals, which can be off-putting to potential clients. This conventional approach can make the legal process seem even more daunting, leaving clients feeling overwhelmed and disconnected.

Solution

Palerto Studio crafted a sleek, user-friendly website using Webflow, focusing on a clean layout, professional yet approachable typography, and engaging microinteractions. We revamped their brand identity with a new logo, a professional blue color palette with golden accents, and the Inter font for readability. The design emphasized clarity, simplicity, and a welcoming atmosphere, aligning perfectly with JKS Legal Advice’s vision.

Result

The new website successfully launched, garnering positive feedback for its modern, inviting design and user-friendly navigation. JKS Legal Advice saw increased user engagement, higher conversion rates, and improved brand perception. The project not only established their digital presence but also positioned them as a modern, approachable legal service provider in the industry.

About the project

JKS Legal Advice is an emerging legal services firm based in The Baltics. With a passionate team of legal professionals, they strive to make legal advice accessible and straightforward for everyone. Their aim is to demystify the legal process, offering clear and friendly guidance in an industry that often feels overwhelming and complex.

When JKS Legal Advice approached Palerto Studio, they were ready to establish their presence in the digital world with a brand-new online identity. With no existing website, they needed a digital platform that would set them apart from the traditional, often intimidating, legal services. Their vision was to create an inviting, modern, and user-friendly website that would resonate with their target audience and reflect their commitment to accessible legal support.

Our track record in delivering creative, cutting-edge design solutions made us a great choice to make this vision come true. JKS Legal Advice wanted a website that would not only attract clients but also embody their values of clarity, professionalism, and approachability.

The Challenge

The legal industry is traditionally seen as formal and complex, often reflected in the design of legal service websites. Many legal websites are cluttered with dense text, heavy jargon, and uninspiring visuals, which can be off-putting to potential clients. This conventional approach can make the legal process seem even more daunting, leaving clients feeling overwhelmed and disconnected.

Client's Vision

JKS Legal Advice aimed to break this mold. They wanted to create a digital presence that was not only professional but also warm, inviting, and user-friendly. Their goal was to communicate their expertise and reliability while making legal services feel more accessible and less intimidating. They envisioned a website that would speak directly to their clients' needs, providing clear information and an easy-to-navigate interface.

To achieve this, JKS Legal Advice needed a platform that could support a modern design with clean lines, intuitive navigation, and engaging elements that would set them apart from the competition. They wanted a site that would not only attract and retain visitors but also convert them into clients by fostering trust and conveying their commitment to client-centric service.

Our Task

Our challenge was to design and develop a website from scratch that would embody these principles. We needed to craft a digital identity that would reflect JKS Legal Advice's values and vision, differentiating them from the sea of traditional legal websites. This required a strategic approach to design, content, and user experience, ensuring that every element of the site would contribute to a cohesive, inviting, and professional brand presence.

JKS Legal Advice website hero

Platform Selection: Webflow

We created a sleek, modern, and approachable website on Webflow, ensuring that JKS Legal Advice stood out from the traditional legal market. The design focused on a clean layout with ample white space and professional typography, all aimed at making legal advice feel less intimidating. We revamped the brand identity with a fresh logo, a blue color palette symbolizing trust and professionalism, and golden accents for warmth and sophistication.

Engaging microinteractions were added to enhance user experience, making navigation intuitive and enjoyable. From hover animations to smooth transitions, every interaction was designed to convey a welcoming feel, fostering trust while maintaining professionalism. The use of Webflow enabled dynamic design capabilities and future-proofed the site for easy updates.

Brand Identity Revamp

Redefining JKS Legal Advice's brand identity was integral to the project. We developed a visual identity that reflected their modern approach to legal services while maintaining a sense of trust and reliability. This included:

  • New Logo: We designed a sleek, modern logo that captures the essence of JKS Legal Advice. The logo is simple yet memorable, conveying professionalism and approachability.
  • Color Palette: We chose a color palette that combines calm, professional blues with subtle golden accents. The blue tones convey trust and stability, while the golden accents add a touch of warmth and sophistication.
  • Typography: For typography, we selected Inter, a tried-and-tested choice known for its readability and modern feel. This font enhances the overall clarity and professionalism of the website.

JKS Legal Advice Logo Animation

Process

  • Discovery & Strategy: We began by understanding JKS Legal's vision of making legal services more approachable. Through detailed conversations with the team, we gathered insights into their target audience and objectives, helping us define a clear path for their digital presence.
  • Branding & Design: The brand’s new identity was crafted to reflect modern legal services. We designed a sleek logo and selected a color palette that balanced the professionalism of blue with the warmth of golden accents. The Inter font was chosen for its clean, readable style, which worked perfectly with the firm’s focus on clarity.
  • User Experience & UI Design: A streamlined, user-centric design was essential. We crafted a modern layout that led users effortlessly through the site, ensuring easy access to information with minimal clicks. Microinteractions were embedded throughout, adding layers of interactivity that enhanced the user journey.
  • Development & Launch: Built on Webflow, the site was not only visually compelling but also highly functional. Webflow’s powerful platform allowed us to incorporate responsive design and easy-to-maintain elements that would serve JKS Legal Advice for years to come. Post-launch, we monitored site performance and user feedback to ensure that the platform continued to meet the firm’s goals.
  • The new site transformed JKS Legal Advice into a modern, approachable brand that resonated with their clients, positioning them as a forward-thinking legal services provider in the industry.

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