Brand Development
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In the fast-paced world of digital tennis matchmaking, finding a worthy opponent or partner can be a daunting task. Recognizing this challenge, the INCRT project emerged with a mission to revolutionize the tennis experience. At the heart of the project was the goal to simplify the process of arranging tennis matches, making it not only efficient but also infused with a playful spirit.
The journey began with a deep dive into the user experience realm. We meticulously tackled questions about the platform's functionality, booking processes, and user options. The primary focus was on enhancing the overall user journey, ensuring that every interaction with INCRT would be seamless, intuitive, and, most importantly, time-efficient.
To accompany the innovative UX, we set out to create a brand identity that would resonate with tennis enthusiasts and convey the essence of INCRT. The result? A bold and edgy brand, painted in the vibrant hues of tennis ball yellow. This choice of color not only symbolizes the energetic nature of the sport but also captures the attention of users, making INCRT a standout player in the crowded arena of sports apps.
In the creation of INCRT's ad campaign, our strategy revolved around the clever integration of tennis puns to captivate our target audience—tennis enthusiasts seeking a hassle-free and enjoyable matchmaking experience. Phrases like "You Just Got Served" and "Ace in the Hole" became the linchpin of our campaign, strategically designed to grab attention and communicate INCRT's commitment to swift, on-demand matchmaking.
To maximize the reach and impact of our campaign, we seamlessly wove these catchy puns into various ad formats, ensuring a consistent and memorable brand presence across diverse platforms. From larger-than-life billboards to dynamic social media ads and eye-catching promotional materials, the playful use of tennis-themed language resonated with our audience.
The incorporation of these puns was not just about creating catchy phrases; it was a deliberate effort to establish the INCRT brand as playful, fun, and deeply connected to the tennis community. Our ads not only conveyed the app's functionality but also infused a sense of enjoyment and camaraderie into the overall user experience.
In conclusion, the INCRT project stands as a testament to the power of thoughtful UX design and creative branding. By addressing the real challenges faced by tennis enthusiasts, we've transformed the way matches are arranged, making it as enjoyable and straightforward as a perfect serve. With a vibrant brand identity and a playful tone, INCRT is not just an app; it's an invitation to experience tennis on your terms.
