Web Development

EHR - Radio Reklāma

We helped to develop a B2B Lead generation platform for radio advertisements for one of the largest radio-media companies in the Baltics

Project at a glance:
In the dynamic world of radio media, Palerto Studio collaborated with EHR Media Group to pioneer a groundbreaking B2B Lead Generation platform for one of the Baltics' largest radio-media entities. Our mission? Redefine lead generation, streamline the qualification process, and elevate business engagement through a meticulously crafted landing page.
Project Areas:
— Web Development — Integrations — Brand Integration — UX/UI Design
challenge
Solution
Result

EHR Media Group, one of the Baltics’ leading radio networks, embarked on a “halo” project to modernize its B2B radio advertising platform – radioreklama.lv. The goal was to create an easy-to-use website where businesses of all sizes could plan and launch radio ad campaigns. The new site delivers a seamless experience from inquiry to campaign launch, reflecting EHR’s emphasis on digitalization and optimization in advertising. The final result is a Webflow-powered, content-rich platform that makes ordering radio ads as intuitive as online shopping, while showcasing EHR Media Group's wide reach and expertise.

Objectives

  • Streamline Ad Inquiries: Make it effortless for potential clients to initiate a radio advertising campaign. A guided online form allows businesses to submit a campaign brief in minutesradioreklama.lv, eliminating back-and-forth emails.
  • SEO-First Strategy: Build the site structure and content with search optimization in mind, ensuring Radioreklama.lv ranks at the top of relevant Google searches and attracts organic traffic.
  • Dynamic Content & Offers: Enable EHR’s team to easily update promotions and special offers. Using a dynamic CMS, the site can highlight editable “dynamic offers” (e.g. seasonal packages or new ad formats) without developer input.
  • On-Brand Brilliance

    Every element of "Radio Reklāma" website was a testament to our commitment to staying true to EHR Media Group's brand. The design resonated with the essence of the radio-media giant, ensuring a perfect harmony of aesthetics and functionality. The on-brand landing page served as a gateway for businesses to embark on a journey of effortless lead submission.

    Efficiency Through Dynamic Forms

    At the heart of the platform lay its dynamic form, powered by Typeform. We engineered an intuitive, user-friendly interface that allowed businesses to effortlessly complete the form. This streamlined the lead generation process and ensured each lead was qualified, tailored to the specific needs of the client.

    Strategic Brand Alignment

    Our approach was not merely about creating a functional platform; it was about strategic brand alignment. The visual elements, color palette, and overall aesthetic mirrored the professionalism and reliability associated with EHR Media Group's brand. The result was a lead generation platform that not only captured attention but also instilled confidence in potential clients.

    Onward to Qualification

    As businesses seamlessly engaged with the dynamic form, the platform worked tirelessly in the background to qualify leads. This innovative solution not only saved resources but also ensured that EHR Media Group received leads tailored to their preferences and criteria.

    No items found.

    Other case studies