Spotwise.ai

Spotwise.ai is a real-time AI-powered radio ad monitoring and lead generation tool. It solves a pressing problem for radio stations: identifying potential clients the moment they advertise—before the budget is gone.

The Brief

To help launch a completely new SaaS product in a niche B2B space. No name recognition, no warm leads. We were tasked with:

• Building a bold brand identity
• Crafting a website aligned with the marketing strategy
• Creating a guerrilla campaign that cuts through noise and actually delivers leads

Brand Identity

We built a minimal but confident identity system — clean typography, sleek gradients. The identity extended to print, digital, and physical formats used across events, direct mail, and everyday ops.

Guerrilla Marketing Twist

We flipped the classic “fake money on the ground” tactic and elevated it with Spotwise Black Cards.

• Looked like premium credit cards
• Contained a QR code granting access to a 14-day trial
• Distributed at conferences, left in strategic locations
• Created curiosity, instant value, and a clear CTA

Website

The website wasn’t just a static product page. It tied directly into the campaign:

• Trial activation via card scan
• Tight messaging focused on lead-gen ROI and simplicity of setup

The Outcome

In a market known for slow cycles and conservative tech adoption, the campaign delivered:

• 50+ qualified leads from a cold start
• Validated a product in a previously underserved market
• Created immediate buzz at industry events like Radiodays